Winner of the SpinAward 2012 in the category Interactive Video.

The Alzheimer Experience is a web experience that immerses viewers in the devastating inner world of the degenerative condition Alzheimer’s. An intuitive, character-led interactive navigation guides viewers through the confusion and shame of this ubiquitous disease as experienced from multiple perspectives – one sufferer, and the people closest to her. Impeccable acting and dramatic direction guide the story, while professional expertise can be accessed at any time during the experience, without interrupting the narrative flow. Directed by Paula van der Oest (Black Butterflies).